Fine line of instagram advertisement
Instagram analysis.
During my research about jewellery artist John Moore i came across problem of social media effectivity in relation to selling and shop promotion. How effective can instagram layout be and how much effort should be put into right presenting of artworks and jewellery pieces.
Johns instagram is half consisting of looking into jewellers work process and the other half is jewellery itself. In comparison i found other jewellery artist with strong instagram following.
Leah Alexandra Jewellery
Jewellery is apearing as a part of well thought through composition of lifestyle photographs with consistent theme running through the whole instagram. It reminds of everyday wearability, and seems very personal. On the website there is better look at each piece each jewellery photographed separately with attention to detail, differenciating the function of instagram as more human and seemingly natural advertisement space.
Wolf and moon jewellery
During my research about jewellery artist John Moore i came across problem of social media effectivity in relation to selling and shop promotion. How effective can instagram layout be and how much effort should be put into right presenting of artworks and jewellery pieces.
Johns instagram is half consisting of looking into jewellers work process and the other half is jewellery itself. In comparison i found other jewellery artist with strong instagram following.
Leah Alexandra Jewellery
Jewellery is apearing as a part of well thought through composition of lifestyle photographs with consistent theme running through the whole instagram. It reminds of everyday wearability, and seems very personal. On the website there is better look at each piece each jewellery photographed separately with attention to detail, differenciating the function of instagram as more human and seemingly natural advertisement space.
Wolf and moon jewellery
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